In a world where we are bombarded with around 5,000 advertising messages each day, review platforms have become increasingly popular. Unfortunately, now far removed from their original purpose, the world of online recommendations has become plagued by negative comments, biased ratings, fake profiles, and paid reviews. These platforms not only unfairly destroy businesses’ reputations, they often exploit their user’s data and according to Trustpilot 80% of users think that online reviews are not authentic.
The power of the negative review is clear; just four negative reviews can cost a company 70% of potential customers. The issue is felt most directly in hospitality, an industry that already has tight margins and busy schedules. “It’s hard to deal with all the negativity on review platforms, it’s time consuming, frustrating and sometimes depressing” says Emma Litkie, head chef and owner of Street Kitchen Café in Switzerland.
Created by professionals in the hospitality and gastronomy industry, TWISPER is unique in the market as the first with only positive recommendations. TWISPER Business empowers businesses through the digitalization of word of mouth, the oldest, cheapest and most effective marketing tool in the book, according to Forbes. TWISPER Business has a low and transparent subscription rate, empowering businesses with tools that boost revenue, facilitate commission free bookings, save time and enhance customer engagement.
All eateries, hotels and bars are on the app, and businesses can claim their profile to showcase and update their offerings. The ability to only share positive experiences means the app’s entire UX leaves negativity at the door. Using TWISPER Business for his new restaurant Muse in London’s Belgravia, renowned British chef Tom Aikens states that “the great thing about TWISPER being centered on sharing positive recommendations, is that it keeps the fun and experiential side of visiting somewhere or eating out at the heart. It brings back fairness and positivity to hospitality.”
In a year that has been incredibly difficult for the sector we have seen a trend across social media, encouraging customers to support businesses by leaving positive recommendations of the places they enjoy. The TWISPER community of 1.5 million users, including Michelin star chefs, award-winning bartenders, easyJet Traveller, National Geographic Traveler, and Time Out London is founded on the same principal. Dirk Hany, award-winning bartender, and owner of Bar Am Wasser Zurich has found that TWISPER’s “digital word of mouth creates a snowball effect of positivity that converts friends of friends into new customers”.
“Hospitality needs positivity at this crucial time” states Matthew Jones of Bread Ahead Bakery and School, London. The need for trust and security is determining consumers purchasing decisions. Positive word of mouth does what traditional reviews fail to: it provides a personal connection to a business that reassures and motivates customers to spend money with them. As we look towards 2021, negativity has no place in hospitality. If the last months have taught us anything, now is the time for a refreshed and positive outlook.
TWISPER is on a mission to bring fairness and positivity back to the hospitality industry. During this unprecedented time, we hope to cast light on the grit, resilience and determination that are an inherent part of the industry. We know that these qualities will lead to recovery and restoration as we look to the future. Subscribe to our newsletter and follow us on Facebook and Instagram to get the latest industry news and TWISPER announcements.