Revolutionizing online reviews
We live in a world where online recommendation platforms are driven by negative comments, biased ratings and paid reviews. According to Trustpilot, 80% of users think that online reviews are not authentic. Meanwhile, a Nielsen study found that 83% of consumers trust recommendations from people they know.
Businesses are fed up of unfair, negative and often fake reviews damaging their reputations, putting their loyal customer base at risk and discouraging new clients.
On the other hand, positive recommendations from trusted sources work as an amazing way to get new customers. In fact, 80% of consumers are likely to try out a business based on a personal recommendation.
So how can you leverage your happy customers’ positive recommendations to reach new customers, improve your online image and increase revenue?
That’s where TWISPER comes in. According to Forbes, on average, one person talks about their positive experience to just six people. But with TWISPER’s unique digital word-of-mouth, these recommendations automatically promote your business to everyone in your happy customer’s network simultaneously. In the words of one of our success stories:
“The TWISPER app and its business features have really helped me unlock the power of digital referrals… leveraging positive customer recommendations by highlighting the best feedbacks on the app for everyone to see” – Dirk Hany,
award-winning bartender, bar owner and TWISPER Ambassador
Why only positive recommendations?
TWISPER is the first platform to connect people with their favorite businesses through positive recommendations only. With no negative comments, unfair ratings or fake profiles, TWISPER is building a positive community that is revolutionizing the online review industry through positive digital word-of-mouth.
We only do positive recommendations because reviews and ratings are unreliable. There’s no clear standard for what a 2-star review means and that makes it an unfair system. Instead, our community recommends their favorite places and promotes positive experiences.
On TWISPER, happy customers share their positive experience of a business and this recommendation appears in their friends’ feeds, promoting the business automatically to a wide network of potential new customers.
That’s how positive word of mouth works, and it happens to be the cheapest and most effective marketing tool in the world, according to Forbes. In Dirk’s words, TWISPER’s “digital word of mouth creates a snowball effect of positivity that converts friends of friends into new customers.”
How is TWISPER kept positive?
People are tired of social media platforms saturated with fake and negative comments. TWISPER’s main selling point lies in its positivity, and we’ve made sure to keep the app as such.
The entire user experience of the app is designed so that negativity doesn’t make sense. People can only interact by sharing positive recommendations on great places to eat, sleep and drink. They need to favorite (or like) a place first before they can add a comment about their experience there.
On the app, users can add friends they want to share their experiences with and follow our trusted partners for expert tips on great restaurants, hotels and bars to try out. This means our community only sees recommendations from people they trust and have chosen to follow.
We have numerous measures in place to ensure that the positive recommendations on the app remain honest and real. Verified users go through a strict vetting process so we’re confident they’re giving out credible recommendations.
We don’t tolerate negative and toxic behaviour on the app. When a user violates our community guidelines, their inappropriate content is removed, and they’re given a warning. Finally, at TWISPER, all detected fake accounts are permanently banned. We work hard to make sure our community is kept safe and positive.
How do you reach new customers using online positive recommendations?
So, we’ve explained all about the benefits of positive word-of-mouth and how much more powerful it is when digitalized.
Businesses only have to encourage their current customers to favorite them on TWISPER and they will reach the community of their clients’ friends for free. It’s as simple as that!
Get recommended on TWISPER Business
Want to boost your business with positive digital word-of-mouth and leverage your existing happy guests to reach new potential customers across TWISPER’s growing platform of nearly 2 million users?
Try TWISPER Business’ powerful features free of charge for 1 month and see how our positive revolution will work for you.
TWISPER is on a mission to bring fairness and positivity back to the hospitality industry. During this unprecedented time, we hope to cast light on the grit, resilience and determination that are an inherent part of the industry. We know that these qualities will lead to recovery and restoration as we look to the future. Subscribe to our newsletter and follow us on Facebook and Instagram to get the latest industry news and TWISPER announcements.